THE NEW CHALLENGE: THE NEW DNA OF THE LUXURY, BEAUTY AND LIFESTYLE TERRITORIES

Alternative and unique strategy: extraordinary brand and product seeking the ultimate strategy “sur-mesure”.
Sensorial world “the sixth senses” exploration: tactile, visual, smell, taste, sound and memory.
Expectations of the “new luxury consumers”, inspirational, experimental and ethical.
Global world and mixed culture, a layering of desires and lifestyle, a combination of different types of knowledge, experience and culture via internet and new medias.
Extreme services and connection with the authenticity, the origin between the founder, the product and the brand.
Recent Project Bottega Veneta Spring Campaign 2010 by Nan Goldin.